Imaginox
Inspiring Creative Minds | Developing Creative Possibilities
First Feature Producing - Sales, Distribution and Marketing
Course brochure
Overview:
An intensive and invaluable Programme for all FILMMAKERS (writers directors producers, line producers etc) developing their first feature film, or who need to ‘skill up’ on specific areas of film and documentary production in order to advance their careers within the industry.
Learn the basics of Film Producing and develop your project at the same time in live, interactive forums and with the help of a wide range of marked assignments throughout this Creative Programme.
Aimed at film professionals at a feature film packaging stage as well as those who are serious about moving from shorts, corporates or music videos into full length feature film financing and production, this intensive five-week programme will guide you through the current practices of the UK European and global industry and build your project, step by step, piece by piece into a comprehensive package.
This will change your view of how the film industry works and what is required in order to guarantee success in this field. These sessions are packed full of practical documents that you can download and follow.
With accompanying exercises and dozens of self-reflective questions as well as invaluable 'insider' industry materials and resources, designed to not only build a portfolio of information and knowledge of the industry but also, shape your own project, this is a course that first time feature filmmakers can not afford to miss.
Course Outline:
SESSION 5 - SALES DISTRIBUTION MARKETING
- Overview - how sales drive the film market globally
- The role of the International Sales agent – Masterclass AV Pictures UK
- What happens at a global marketplace and selling your film at festivals
- Digital Distribution and online marketing – Masterclass with UKFILMCOUNCIL Distribution Executive
- Audience awareness and marketing techniques
Anna Krupnova, VIP Sales from AV Pictures talking through her role in the industry, how sales agents select material, calculate deals, work out their own costs and work alongside the Producer in order to deliver the best possible marketing for the film to international distributors.
Julia Short, Independent Distributor (founder Verve Pictures) talks through a specific presentation looking at the particular challenges a UK Distributor will face when releasing their films both in the UK and Internationally. Julia will talk about Distribution Strategies, different windows of release, research that can measure the success of a film's campaign and also, the key relationship with the Exhibitors. This is an invaluable presentation from one of the best distributors in the business.
Alex Stolz, former Distribution Executive at the UK Film Council (now the BFI) will talk about Online and Digital Marketing Strategies for films by illustrating several innovative examples selected by the then UKFC for financial awards. Alex will talk about the need to understand your audience as well as how you communicate your film's message out to the relevant groups across the world. This is a superb tutorial for any independent producer looking to use new digital marketing tools to sell and promote their film.
Assignments & Live Sessions:
Included in this section of the First Feature Producing Programme are:
Marked Assignment Five: Write out your Sales, Distribution and Marketing Strategy for your film
Marked Assignment Five: Write out your Sales, Distribution and Marketing Strategy for your film
Live Session Five: Discussion around several Sales, Distribution and Marketing Strategies. Role Play exercise, where different participants within the group pose key questions, as a Distributor, Sales Agent and a Marketer.
To take the additional Live Sessions and Marked Assignments, you must register for the full course or purchase the relevant sections later on.
Minimum requirements:
This course is aimed at all filmmakers who have already produced a short or a feature film or corporate or music video and are now looking to develop a fully packaged and financed project.
Suitable for:
Filmmakers (Producer writer directors line producers etc) - who have made any kind of short
MA or BA level Media student who really wants to understand the next step up - making a feature film
Promo or music video maker - corporate director / prodcuer again who has a first feature idea doc or fiction and is looking to skill up
First feature makers who have made a 'no budget' on credit or Equity film BUT who havent encountered the industry contracts sales or distribution side of the business
First feature or development participamnts who do not know / have not been trained on the legal financial and sales aspects of how a film product is sustainably made and managed
It is also ideal for those looking to make the leap from prize winning or funded or sold Shorts to feature filmmaking: documentary or fiction.
This course will expire after One Year: Please make sure that you have all your notes, exercises, reflective questions and assignments as well as all downloaded documents saved on your own computer.
