"Digital Technology/ Marketing Distribution and beyond - Interview with Alex Stoltz - BFI Senior Executive in Distribution / Marketing
Online marketing has become an integral if not essential form of promoting any film. Formatting your advertising campaign effectively to have the greatest impact on audience figures is a function that a producer needs to comprehend and be able to implement. Alex Stoltz an expert in this field, will talk about Online and Digital Marketing Strategies for films by illustrating several innovative examples from within the UK. He outlines the work his department at the UKFC have done over the last few years with regard to innovative marketing campaigns and gives invaluable guidance on how to deliver your own film marketing campaign. Alex will talk about the need to understand your audience as well as how you communicate your film's message out to the relevant groups across the world. Establishing a following on Facebook and other social media sites can have great influence on who you have on board as partners and the success of your film. This is brilliant insightful tutorial and is a must see for anyone involved or simply interested in film marketing or for any independent producer looking to use new digital marketing tools to sell and promote their film.
You will have to register on Imaginox in order to purchase this module. Upon purchase, please remember to download all the documents related to this Module in the Downloads Tab, located on the Module Overview Page of the Course.