Imaginox

Imaginox is proud to announce another key technology partnership and long term strategic alliance with the innovative Digital Distribution Company, Distrify. 

 

This dynamic young team of experienced entrepreneurs, Andy Green and Peter Gerard are set to transform and revolutionise the way films get distributed, bought and shared in the future. The concept behind Distrify is simple but incredibly effective: whenever a film trailer is shared through the Distrify video player, viewers have a host of different purchase options, as determined by the filmmaker. They can pay to view the entire film, watch it immediately on the Distrify Player or purchase the download-to-own version of the film as well as buy in the DVD, Blu-Ray and any ancillary content or merchandising. This can be combined with looking up local theatre listings in order to broaden the Online – Offline offering to an independent filmmaker.  

 

Using already established social networking tools, films on Distrify can be marketed and distributed out on a multitude of different platforms, generating affiliate revenue for any web partners who embed the film on their own websites – thereby, also lowering the chance of internet piracy. The revenue sharing model between the filmmaker and Distrify is incredibly fair and favourable for any independent production and really highlights the tangible benefits that can be reaped using the Distrify player. Furthermore, the security features on Distrify’s platform ensure that the distribution of any film is completely protected. 

 

Arjun Chatterji, CEO of Imaginox: 

 

“We are delighted to be working with Distrify as this will enable our members to not only embed their trailers on the Imaginox platform but also to start profiling their current and future film productions out to an engaged online audience. Members will soon be able to market, commercialise and distribute their content on the platform to their peergroup as well as to our key industry partners. Imaginox will look to develop innovative programmes, events and competitions, taking a film from a concept stage to final distribution on a single platform.”

 

Andy Green:
 

“We’re very pleased that Imaginox have chosen a UK company to partner with, we know of some top international players vying for this position but Imaginox understand developing a domestic & international industry vision with Distrify is more constructively beneficial in the long term. The 3 revolutionary areas of the new film value chain are; increased access to production for more people from a more diverse group. Secondly, a more direct connection of production to distribution and audience - this is where Distrify innovates. However, of course none of this will work without a new and dynamic way to learn the range of traditional and new skills required to operate in this arena - this is where Imaginox comes in.”